Digital marketing has exploded on to the scene of the business and advertising world like a gas explosion. It has spread like wildfire through every sector and industry of the world. Due to the popularity of digital marketing, several people have started asking the question – “Is a digital marketing certificate worth it?”

The answer to this question is a resounding and loud yes. This is because there are several benefits to getting a digital marketing certification. As online digital platforms grow more and more, a digital marketing certification will only grow more valuable over time as it will see more applications in an increasing number of fields.

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What has changed?

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So without further ado let us get started in listing the benefits of getting a digital marketing certification. The first benefit of getting such a certification is that one will be able to contribute to the movement for making this world free of monopolistic and exploitative brick and mortar stores.

A big change in the business model of most companies, especially in the department of supply and delivery, has been that companies no longer use brick and mortar stores as the sole points of ordering and delivering products and services. Many digital marketing courses discuss this change.

The rise of e-commerce websites such as Flipkart and Amazon shows that customers are tired of having to rely on old-fashioned brick and mortar stores for all their ordering and purchasing needs. They have realized that having these brick and mortar stores as their sole source of reliable information about a company’s products and services leads to an exploitative and monopolistic business model.

Now they have a large number of websites which post honest and frank reviews of the company’s products and services and also provide accurate comparisons of them with the products and services of other companies. One can learn how to take advantage of these websites by taking digital marketing certification training.

Another dimension in these changing times is that customers are interested in having a much more dynamic and bidirectional relationship with the companies that they purchase goods and services from. New companies such as small startups build this two-way relationship with the customers in their company culture from the start.

Digital marketing has been the main catalyst for this change. It is removing social, cultural, and organizational barriers between the companies and their customers. So let us see what the benefits of taking a PGP in digital marketing course are.

 

Why is a digital marketing certification worth it?

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1. Many career options will open up before you -

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One will have the following career paths open to them once they get a digital marketing certification -

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·         Analytics Manager

·         Content Manager/Content Marketing Manager

·         CRM Manager (incorporating Email marketing)

·         Digital Account Manager / Sales Director (Agency role)

·         Digital Director / Head of Digital

·         Digital Integrated Copywriter

·         Digital Marketing Manager or Web Manager

·         Ecommerce Manager

·         Marketing Director

·         Marketing Executive

·         Marketing Manager

·         PPC Search Manager

·         Search Manager

·         Social Media Manager including Community Manager

·         Web Developer / Designer

 

2. Your credibility in the job market will rise significantly -

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In today’s modern world of information and technology, it has become very easy for unscrupulous elements to present themselves as very qualified. All they really need is a fast computer, a strong internet connection, some proprietary software applications such as MS Word, and some free time.

Within no time at all they can produce authentic looking resumes and can even provide a list of fake references to back them up. Such unscrupulous elements are the bane of hiring managers everywhere. So when the hiring managers see a digital marketing course listed on someone’s resume they feel a lot of relief and it makes the candidate legitimate and credible in their eyes.

 

3. The dynamics of high demand and low supply are present -

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Since digital marketing is a relatively new field and it is expanding very rapidly across all sectors and industries, the demand for skilled and competent digital marketers is very high at the moment. Fortunately or unfortunately, because of this same ‘newness’ of the field, most professionals have not yet woken up to the massive opportunities in the field.

This means that the supply of digital marketers is quite low at the moment. So anyone who takes digital marketing certification training will be able to find employment very easily.

 

4. You will have a lot of flexibility at your work -

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A digital marketer does not have to report to office and can work from any location with a fast and stable internet connection. He also has the freedom to choose his shifts. So both his work location and working hours are very flexible. One can get such a flexible job by taking a digital marketing course.

 

5. It does not require a background education -

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One does not require an advanced 3 to 4 year college or university degree to become a digital marketer. All that is required is the credential of a PGP in digital marketing course.

 

6. Your portfolio of projects will fill up quickly

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Any decent digital marketing certification training contains within it lots of assignments and capstone projects. In the course of completing the training a learner will automatically build a portfolio of successfully completed projects.